Even before relocating to the Keys, I’ve been in awe of Henry Morrison Flagler, who more-or-less
single handedly launched the tourism industry in Florida -- in fact, one might
say, the “development” of Florida -- owing to the construction of his Florida
East Coast Railway. This weekend, a
year-long centennial celebration at venues from St. Augustine to Key West will
commence to commemorate the accomplishment.
Here’s a little history:
Exactly 100 years ago today, at the very
moment I am writing this, the first Overseas Railway train was minutes outside
of town, rolling over concrete arches spanning stretches of open water, approaching Key West. In a feat deemed impossible by most, it connected the Florida Keys to one another and the Mainland, forever
changing the face of the island chain. Its guest of honor on the inaugural journey was its creator, aged and ailing oil baron Henry Flagler.
There is plenty written about the
physical challenge of accomplishing such an engineering feat, but less about
what proved to be a fortuitous byproduct of that accomplishment: the birth of the tourism industry in
Florida.
Prior to the railroad’s arrival in the
Southernmost City, the 128-mile expanse of open ocean, dotted by bits of
terrain known as the Florida Keys, had been accessible only by sea or air. At
the time, Florida was America’s last frontier – a swampy expanse with few
redeeming virtues other than its exotic tropical vegetation and temperate climate.
Flagler, the Standard Oil mogul with the financial wherewithal
to make such a farfetched dream actually come true, conceived of the idea of the extension
of his Florida East Coast Railway from the mainland, hop-scotching across the
Keys to Key West. It was to become
the engineering marvel that first made the northernmost islands of the
Caribbean Basin accessible by land.
Despite its isolation,
Key West in 1912 was Florida’s largest city. With 19,000 inhabitants, it had a thriving economy based on maritime
salvage and cigar making. When Flagler’s first train rolled onto the island at
10:43 AM on Jan. 22, 1912, more than half the population turned out to greet it.
Rising above his
humble roots, Henry Flagler as a young man founded Standard Oil in New York
City on borrowed money, along with then-struggling John D. Rockefeller. With gypsy adaptability and an
entrepreneur’s eye to opportunity, he was simultaneously involved in numerous,
mostly-successful business ventures.
By the 1870s, Flagler
was one of the most well-off citizens in America. Seeking a favorable climate for his ailing wife’s health,
Flagler wintered in Jacksonville. After her death, he returned to the
area. Finding the local 19th.
century hotels, as well as the transportation system, not to his standards, he
recognized yet another business opportunity. He ventured into the lodging industry with the construction
of the Ponce de Leon Hotel (now a part of Flagler College) in St.
Augustine. Upon its opening, it
was an instant success.
Soon, Flagler acquired what became known as the Florida East Coast Railroad,
which connected the inland agricultural lands to the east coast. As a point of reference, imagine this: at that time, Miami numbered around 300 pioneers and
was essentially an Indian trading post, the only organized semblance of
municipality in existence in South Florida.
A well-connected
entrepreneur, Flagler was privy to potentially lucrative trade opportunities
with countries to the south.
Concurrent with the announcement in 1905 of the imminent construction of
the Panama Canal, linking the Pacific Ocean with the Gulf of Mexico, he began
the monumental undertaking (most called it “Flagler's Folly”) of extending his railroad
across the 128 miles of open water dotted with occasional land masses to Key
West.
Flagler's vision was
of Key West becoming an important port, maritime supply hub, and refueling
stop, establishing a trade route with Cuba and Latin and South America. Best of all, he had the monetary means
to achieve it.
For a number of
reasons, Key West never reached its potential as a major port. But, during the prolonged effort of the
construction of his railroad’s Key West Extension, a burgeoning business
opportunity had become apparent:
tourism.
Probably without ever realizing the magnitude of
what he had started, the man that many call the “father of Florida tourism”
single-handedly changed the course of the state’s history. The places he built for his
rich-and-famous friends have become dream destinations for people from around
the world.
Key West, which he originally envisioned as an
industrial port, has become the most unique vacation playground of all the
locales which bear his mark. When
visiting here, make it a point to walk through the Casa Marina (Waldorf
Astoria) Hotel, Flagler’s last lodging creation on the Atlantic
waterfront. While not as imposing
as his Palm Beach and Miami edifices, it nevertheless bears the distinctive
stamp of its progenitor, in the grand style of the “Gilded Age”.



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